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Country Artists Reach Out With QR Codes

Cybergrass QR Code/CMA/ Nashville, TN -- By Sarah Skates
QR ("Quick Response") codes, the latest new media marketing method, are popping up everywhere from movie posters to album covers. Easily recognizable as black-and-white squares with black boxes in three of their corners, these powerful codes represent a step forward from the traditional barcode.

Online Concert Streaming Boosts Artist Impact

CMA Close Up/CMA/ By Joseph HudakLately it seems as if every few months there's a new technology offering artists opportunities to get closer to their fans — and vice versa. One that's catching on fast is streaming live concerts over the Internet in real time. The considerations are numerous, but so are the benefits. And the steps that are necessary for getting into this market are easier than many might assume.

How to Write a Friendly and Easy-to-Use Press Release

Cybergrass LearningIn part 4 of our Cybergrass Education Series, we address the concept of a "Press Release." You would think that all publicists and promoters know how to write a press release. After all, that is what they are paid to do. Many, in fact, do not. I would estimate that 40% of what I get cannot be used in the way I receive it. If you want my site to carry your news, make it easy to do so. I always have more input than I run and those items that don't run frequently have nothing to do with the content but rather how it was packaged or presented. I want to help you write better releases and that is the purpose of this 4th article in our Cybergrass Education Series for bluegrass artists and promoters.

Digital Color Management From Input to Output

Cybergrass LearningWith the ever growing popularity of the Internet and the World-Wide-Web, many people are now incorporating digital camera and scanned images into their web pages. They are also being widely used for album covers and other promotional material. This is an interesting area as no two monitors or viewing environments look the same. That is, the appearance of an image on one computer doesn't look the same on another computer. Being that this is the case, how does one know that their image looks correct? Many people just scan in an image and assume that everything is OK. This is usually not the case. In this third Cybergrass part of the Cybergrass Education Series, we address how to get close to accurate color management with your digital color devices.

Developing A Functional Electronic Press Kit

Cybergrass LearningThis is our second installment of our Cybergrass Education Series on tips for developing promotion packages for artists and those in bluegrass. As a performer, you know that you need a press kit. Every artist and band does -- its their primary marketing tool. Today, there is a myriad of ways to put a press kit together from SonicBids EPKs to fully custom website and/or DVD presentations complete with documents, stage plots, equipment requirements and even diet and beverage preferences. Yesterday's article on photography should be used with this article.

Taking Better Promotional Band and Artist Photographs

Cybergrass LearningThis is the first of 4 articles that I wrote over the years. This one is on what constitutes a decent or good promotional photo and can apply to general photography as well. One of the most important aspects of a bluegrass artist other than their music is their promotion. In virtually every case where a band is highlighted, there is an accompanying photograph of the artist or band. This is essential for recognition and also because listeners want to see who their listening to. So, how do you get that great photograph? Proper composition, lighting, color, and theme are all easily achieved by even the amateur photographer if they plan ahead. It is very easy to achieve professional results once you know what makes a bad picture. Rather than tell you how to take a great photograph, I'm going to discuss what to watch out for and what to avoid. Then, the creative element is all up to you.

Cybergrass Updates Education Series for Artist and Band Promotion

Cybergrass LearningIn the next few days, Cybergrass will be republishing our Cybergrass Education Series of Articles. There has been a lot of recent interest in "doing better and being better" which has resulted in many surveys being run, articles published by various organizations and the upcoming IBMA "World of Bluegrass" mentor sessions and more. Cybergrass ran the first of these Cybergrass Education Series articles between 1994-1996. A couple of the articles had updates in 1997 and 2004 and now there has been enough interest to bring the articles back with a fresh and more current perspective as it relates to the growth of digital media and the Internet. The earlier versions of these articles dealt with older technologies such as printed materials, film cameras and the like. I have now updated the articles to be more in line with today's newer technologies. While they were originally intended for bluegrass music artists and bands, they received a wide audience from others and some were republished for general music audiences.


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