Bluegrass Bus Museum

 

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Electronic Press Kit

New Frontiers Open for Paperless PR

CMA Close Up/CMA/ Nashville, TN -- by Jeff Walter
As the means for delivering and consuming music continue to grow more sophisticated (and more digital), so do the choices for promoting that music and the artists who create it. Such is the case with electronic press kits (EPKs) and video news releases (VNRs), tools that share the same basic goals of their non-digital predecessors: getting airplay, inspiring reviews and other media coverage, facilitating bookings and winning the attention of music consumers.

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