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Rounder Artist The Lonely Heartstring Band Sign Endorsement with AirPlay Direct

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Deep Waters AirPlay Direct is pleased to announce the signing of The Lonely Heartstring Band to an AirPlay Direct Artist Endorsement Deal. Four of the five band members of The Lonely Heartstring Band met while students at Boston’s Berklee College of Music. They are the winners of the 2015 International Bluegrass Music Association’s Momentum Award, and feature Charles Clements (bass & vocals), George Clements (guitar & lead vocals), Gabe Hirshfeld (banjo), Patrick M’Gonigle (fiddle, vocals), and Matt Witler (mandolin). The Boston-based bluegrass quintet released their debut album Deep Waters June 3 on Rounder Records.

“This is a very strong debut album "Deep Waters" that is anchored in bluegrass, but is also not afraid to explore different approaches to bluegrass and music as a whole. This is an exciting new band and I love it,” said Robert Weingartz, Chairman / Creator, AirPlay Direct.

Though "Deep Waters" is the Lonely Heartstring Band’s debut album, it nonetheless feels deep, with a maturity and wisdom far beyond what one might expect from a first release by a relatively young band. Having come together officially only four years ago, The Lonely Heartstring Band has already been hailed by luminary Tony Trischka as having “carved out a fresh niche in modern bluegrass,” and similar accolades not often accorded to a debut outing.

The Lonely Heartstring Band, named in a tongue-in-cheek, tip-of-the-hat reference to one of their favorite albums, Sgt. Pepper’s Lonely Hearts Club Band, is a genuine musicians’ band, immediately appreciated by fellow musicians who get their sound.

Rounder Records Founder Ken Irwin says, "It's rare these days to hear a new bluegrass band that has a sound all their own, but the Lonely Heartstring Band's got that, and more, with intricate instrumentation, beautiful voices, and songs which are emotionally resonant and very relatable. We are extremely excited to be working with AirPlay Direct, which will be helping to bring this band to their audience, sharing the music of the Lonely Heartstring Band with radio stations around the globe."

AirPlay Direct is the premiere digital delivery / distribution company, brand and platform for engaging radio and airplay worldwide. AirPlay Direct is a professional B2B music business environment for artists, labels, publishing companies, radio promotion firms, PR / Media firms, etc.

AirPlay Direct currently has over 10,000 radio station members in 92 countries. AirPlay Direct also serves over 40,000 artist / label membersglobally on a daily basis. AirPlay Direct currently operates and services the largest global independent radio distribution network in the world with respect to Americana, Bluegrass, Folk, Blues, Alt. Country, Roots Music, etc. www.AirPlayDirect.com

Collective Evolution is a boutique, high-end entertainment and media consulting firm. Our clients include recording artists, record labels, record producers, management companies and radio promotion / PR firms. We deliver creative consultative services and customized business solutions to our clients based upon their specific needs and goals.

AirPlayDirect.com/tlhsbdeepwaters

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