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The Hillbenders Ink Artist Endorsement Deal With AirPlay Direct

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The HillbendersAirPlay Direct recently announced the launch of their new V.I.P. Endorsement / Professional Development Initiative. This strategic program was developed to grant specific endorsement opportunities, and professional services / resources to worthy artists, radio programmers and music industry professionals globally. AirPlay Direct’s consulting division, Collective Evolution, has developed and will now manage these new programs for AirPlay Direct.

Forty-five years after its initial release, The Who’s rock opera TOMMY has been transformed by The Hillbenders into a full-length bluegrass tribute with all of the original record’s energy, instrumental showmanship, and rock star vocals intact.

Originally recorded with a full rock band, the dynamic bluegrass quintet recreated the legendary album with a banjo, Dobro, mandolin, bass, and guitar. The “Bluegrass Opry,” as its been dubbed, brings a new perspective to TOMMY while paying homage to its creators.

"The Hillbenders are proud to be part of the AirPlay Direct family and look forward to spreading the gospel of TOMMY throughout the world. Thanks for the opportunity."
  -- Louis Jay Meyers, Manager

SXSW co-founder and musician/producer Louis Jay Meyers conceived the idea of a “bluegrass opry” and felt he’d found the right band to pull off this high-wire approach to the record when he met The Hillbenders, a band known for its ability to bridge the gap between musical genres and fans.

The Hillbenders ‘Tommy’ recently broke onto the AirPlay Direct “Top 50 All-Time” Bluegrass Album Chart!

“AirPlay Direct’s exciting new V.I.P. / ‘Very Important Promotion’ Endorsement & Professional Development program was created over the last three years with the experience, knowledge and participation of an incredible panel of artists, industry professionals and consultants. We are truly excited and motivated by this opportunity to accelerate our on-going commitment to engage, enrich and invest in the future of the ever-evolving global independent music industry we love and serve.

We are very excited about our new relationship with The Hillbenders. The Hillbenders are a tremendous artistic force. We are looking forward to helping them define, increase and extend their global radio footprint and brand awareness exponentially .”
  -- Lynda Weingartz – CEO, AirPlay Direct

AirPlay Direct is a global, web-based artist marketing, promotion and education platform that allows artists, record labels and music publishers to securely deliver broadcast-quality music and digital Press Kits / DPKs to radio and music industry professionals worldwide. Our system allows, radio programmers and film / TV music supervisors globally to receive and also ‘discover’ to new music, create music calls, browse top downloaded artists and immediately download music and related artist information.

AirPlay Direct also provides our artist / label members our genre-based APD Global Radio Indicator Charts which track the download activity that our members' music receives from our worldwide radio panel. We have a national and international reach of 10,000+ radio station and programmers in 90+ countries.

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